Case Study: How Taste Co Clothing Grew to 5 Million with Local Print on Demand
Getting to your first million is hard. Luckily, we can learn from a local brand who just did that 5x over. Taste Co Clothing is a local streetwear clothing brand that sells t-shirts, sweatshirts, hoodies, and other merchandise.They were able to carve out their spot in the extremely competitive industry of clothing here in the Philippines. What’s their secret? It’s Print on demand.
Creating a clothing brand is hard. You start out by creating some killer designs for your brand, but come launch time and you’re surprised to see that no one buys a thing. “My designs are freakin awesome” you think to yourself, but sadly it seems like you’re the only one who thinks so. That’s the biggest problem when it comes to creating a clothing brand; you create a few designs and get 30-50 t-shirts made per design and you’re not even sure if people will buy them. Imagine if you wanted to launch your clothing brand with just 5 designs at 30 pcs each that would already be 150 pcs. You haven’t even started and you’re already down 30-50k php. This is where the beauty of print on demand comes in. Instead of paying for that initial inventory outright, you’ll have your print on demand partner to only produce when someone orders from your webstore. The best part is that they’ll even handle the warehousing and fulfillment for you. No more need to invest a huge amount of your initial inventory and no more having to pack and ship out orders by yourself.
How was Taste Co. able to leverage Print on Demand to get to 5.5 million in revenue? Let’s learn how they did it below.
- Wide array of products and designs and Continuously Launching New Designs
- Since Taste didn’t have minimum order quantities to deal with, they were able to launch their store with 100s of unique designs right from the start. This allowed them to quickly attract people who resonate with certain designs. This also allowed them to learn extremely quickly which designs their customers liked and which design they just won’t buy. This ability to learn quickly, allowed them to launch more of the designs that were already selling.
- Going Omnichannel
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One of the biggest opportunities for growth that Taste Co took advantage of was expanding their sales channel from just their own website to opening up a Shopee store. This allowed them to sell to consumers who are already buying on Shopee. This made the consumer experience much better as people are already familiar with shopping on Shopee.
- Taking Advantage of Trends
- Taste Co Clothing used print on demand to quickly capitalize on trends and current events. One of the trends they capitalized on was the 2023 NBA finals. They were able to get die hard NBA fans to buy from their store by selling merchandize inspired by different NBA teams and players.
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For more information about MOD Factory and its print-on-demand services, please visit modfactory.co.
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About MOD Factory
MOD Factory is a leading print-on-demand platform in the Philippines, dedicated to redefining ecommerce by providing innovative and customizable printing solutions. With a focus on quality, affordability, and sustainability, MOD Factory empowers entrepreneurs, artists, and businesses to bring their creative visions to life and succeed in the digital marketplace.
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